Parle-G is so much engrained in our lives that nobody would believe that glucose biscuits were earlier considered a western snacking item. BestMediaInfo met Parle G Marketing Manager Mayank Shah and Dhunji S Wadia of Everest Brand Solutions to trace its journeyĪkansha Mihir Mota | Mumbai | June 30, 2016 Parle Glucose to Parle-G: Journey of India’s most loved biscuitįrom ‘Swaad Bhare, Shakti Bhare’ to ‘Vo Pehli Waali Baat’, the brand has managed to remain a bestseller.
